Digital Marketing Training in Porur

Learn how to do online digital marketing from basic level to expert level which is taught by hands on experience working professionals. With our Digital Marketing Training in Porur,chennai you will not only learn concepts of it and you will able to create digital marketing campaign for any business, products, services, software’s and websites from small sizes to big.

What is Digital Marketing?

Digital marketing is promoting business, products or services through online channels. This promoting can be done through organic and paid mainly on internet and also on mobile phones.

Now days, people spending most of their time on internet and on their mobile phones. So our Digital Marketing Training Course should also focus on internet and on mobile phones to reach right audience. Digital marketing is key term for marketing of products or services on this digital world.Why Digital Marketing Training?

What we do at Besant Technologies for Digital Marketing Training?

We at Besant Technologies train this digital marketing technique with best trainers available in the industry whom have real time working experience in all kind of digital marketing techniques from organic to paid. So you will get trained in most popular search engine, social and email channels across internet.

To Whom Digital Marketing Training is suitable for?

Digital Marketing Training in Porur,Chennai is suitable for all marketing professionals, students, part time job seeker who looks forward to become a digital marketer in future and become online digital industry expert on the same. There is no technical skill required and no programming knowledge required to purse this course.

Whom do we train?

We at Besant technologies customized the syllabus covered according to the role requirements in the industry. We train experienced as well as fresher’s with different separate module.

Job Opportunity for Digital Marketing

Digital marketing is in booming in the marketing right now and there are many job opportunities waiting to be grabbed in digital industry. We can see foreign outsourcing also booming in India for the digital marketing.

Certifications and Job opportunity Support

We help the trainees to get Google certification and also provide guidance to get placed in digital marketing job in industry.

JOB ORIENTED DIGITAL MARKETING COURSE DETAILS

100% PLACEMENT PROGRAM

  • Job Assurance: 100% Guaranteed Placement Support. We Help you Get JOB by sending you for interviews in MNC’s, Mid & Small Size Companies or E-commerce portals
  • Resume Preparation Support
  • Interview Question and Answers
  • We Conduct 2 Mock Exams
  • Mock Interviews to boost your confidence
  • Pre-Requisite: Anyone can learn Online Marketing and Get Job
  • Projects: You work on Real Life Case Studies

COURSE DURATION

  • 40 – 45 hrs Real Time Practical training classes
  • In Class, You Get In-Depth Practical Knowledge on each Topic
  • Weekdays Classes, Different Time Slots Available
  • Weekend Schedules, Flexible Timings
  • Location: Courses are run in our Bangalore training centers (BTM Layout, Marathahalli, Jayanagar)
  • Can be on-site at client locations (Corporate Training)

    STUDENT FREE BENEFITS

    • Job Ready Courses
    • Projects to Practice
    • Free Technical Support after Course Completion
    • Did you miss any classes? Back up Classes Available
    • Free Technical Support on Freelancing Projects to Earn more Money
    • Free Wifi and LAB Facility
    • Attend 1st Class Free

MAIN DIGITAL MARKETING MODULES COVERED

  • Introduction to Digital Marketing
  • About Search Engines (Google.com, Yahoo.com, Bing.com)
  • Website Design & Development using WordPress
  • Advanced SEO with HTML (Onpage, Offpage, Blogs, Content Optimization)
  • SEM, Pay per Click (PPC), Google Adwords, Yahoo & Bing Ad center
  • Social Media Marketing (Facebook, Twitter, Linkedin, Google plus)
  • Email Campaigns & Affiliate Marketing
  • Google Analytics, Google Adsense & Google Maps (Local SEO)
  • Youtube Video Advertisements, Mobile Apps Promotions
  • Display Advertising, Online Reputation Management
  • Google Tag Manager, Google Search Console
  • Shopping Ads, Gmail Ads, Remarketing Campaigns,
  • Google Analytics, Google Adwords, and Facebook Certification

Digital Marketing Training Benefits for

STUDENTS

  •  After your Degree, Learn this course and get job
  •  Enter into E-commerce or IT/Software Industry with Good Salary.
  •  While doing job, Earn extra Money working as an SEO Freelancer
  • Digital Marketing has a good scope in future

BUSINESS OWNERS

  • Owns a Business, want your business Presence online? then this course best suits
  • Learn How to promote your business website on internet
  • Cost Effective Advertising Mediums like SEO, PPC, Social networking, Mobile Marketing and etc…
  • Increase Visitors to your website.
  • Increase Sales by 500%
  • Better Return on Investment ROI compared to traditional marketing
  • We make you Experts to manage marketing activities by yourself.

WORKING PROFESSIONALS

  • Not Satisfied with your current JOB? Become an In-Demand Web Marketing Professional
  • the job market is booming and brands are putting more of a focus on digital marketing than ever before.
  • Make the shift from Offline marketing to Online Promotions.
  • Generate more Money working as a Freelancer.
  • Get Paid More Than Your Peers, digital salaries are rising faster in 2016 than in the previous five years.

Introduction

  •   WHAT IS SEARCH ENGINE OPTIMIZATION?
  •    HOW MAJOR SEARCH ENGINES RANK WEBSITES
  •    THE TOP SEARCH ENGINE RANKING FACTORS
  •    HOW TO INTERPRET THE SEARCH ENGINE RESULTS
  •   OVERVIEW OF THE PROCESSES AND CONCEPTS BEHIND SEARCH ENGINE OPTIMISATION
  •    WHAT TO EXPECT FROM AN SEO CAMPAIGN
  •    PRINCIPLES AND IMPORTANCE OF THE GOOGLE PAGE RANK SYSTEM
  •    IMPORTANT DEVELOPMENTS IN MAJOR SEARCH ENGINES
  •    TOP SEO MYTHS REVEALED
  •    COMMON SEO MISTAKES
  •   WHAT IS WHITE HAT &BLACK HAT SEO?

Web Design for On-Page SEO

  •   CREATING A SEARCH ENGINE FRIENDLY WEBSITE
  •    UNDERSTANDING WEBSITE USABILITY AND ACCESSIBILITY
  • IDENTIFYING AREAS FOR IMPROVEMENT (INCLUDES SEO REVIEW OF EXISTING SITE/S)
  •   IMPROVING CONTENT QUALITY
  • IMPROVING CONVERSION WITH GOOD PAGE LAYOUT
  • HOW TO EMPHASISE YOUR UNIQUE SELLING POINTS
  • WEBSITE CODE STANDARDS COMPLIANCE
  • THE IMPORTANCE OF WEBSITE LOAD TIMES TO SEARCH ENGINE RANKING (NEW)
  • FINDING BROKEN LINKS
  • AVOIDING DOMAIN CANONICALISATION AND DUPLICATE DOMAINS

What is On-Page Optimization

  • KEYWORD RESEARCH WITH GOOGLE KEYWORD PLANNER
  • HOW TO SELECT A DOMAIN NAME?
  • PAGE NAMING {URL STRUCTURING}
  • FOLDER NAMING IMAGE NAMING
  • IMAGE TITLE AND ALT TAGS CREATION
  • WHAT ARE META TAGS
  • WHAT IS CONTENT WRITING?
  • SEO FRIENDLY CONTENT WRITING {INSERTING KEYWORDS IN CONTENT} ANCHOR TEXT, LINK TITLE
  • CREATION HTML SITEMAP CREATION XML SITE MAP
  • SITE TRACKING TOOLS (GOOGLE WEBMASTER TOOL, GOOGLE ANALYTICS TOOL)
  • WHAT IS ALEXA?

Content SEO Techniques

  • BEST KEYWORD RESEARCH AND SELECTION TOOLS
  • COMPETITOR KEYWORD RESEARCH TACTICS
  • ADDING NICHE INDUSTRY TERMS INTO YOUR SEARCH ENGINE OPTIMISATION STRATEGY
  • UNDERSTANDING SEARCH VOLUMES (‘BROAD’ VERSUS ‘EXACT’ KEYWORD MATCH)
  • CHECKING KEYWORD COMPETITION
  • LONG TAIL KEYWORDS – WHAT THEY ARE AND HOW TO SELECT AND USE THEM
  • THE RELATIVE IMPORTANCE OF META TAGS, TITLES, HEADINGS (H1 – H6 TAGS) AND BODY TEXT
  • IMPROVING SEO BY USING BACKGROUND IMAGES WITH TEXT OVERLAY
  • CORRECT USE OF IMAGE ALT TAGS
  • SEO COPYWRITING TECHNIQUES
  • EFFECTIVE USE OF INTERNAL TEXT LINKS
  • HOW TO MANAGE PAGE REDIRECTS AND AVOID 404 ERRORS
  • DUPLICATE CONTENT, THE PROBLEMS IT CAUSES AND HOW TO SPOT IT

Google Webmaster Tools &Web Analytics

  • UNDERSTANDING GOOGLE WEBMASTER GUIDELINES
  • OVERVIEW OF GOOGLE WEBMASTER TOOLS AND FUNCTIONALITY
  • GOOGLE SITEMAPS, HOW TO CREATE AND SUBMIT AN XML SITEMAP
  •  WEBSITE GEOGRAPHIC TARGETING
  • CARRYING OUT A SIMPLE WEBSITE ‘HEALTH CHECK’ USING GOOGLE ANALYTICS
  •   HOW GOOGLE ANALYTICS CAN FINE TUNE YOUR SEO AND PPC CAMPAIGNS
  • UNDERSTANDING YOUR WEBSITE TRAFFIC SOURCES
  •  UTILISING THE GOOGLE TOOLBAR

Google SEO Tips

  • OVERCOMING GOOGLE INDEXING PROBLEMS
  • HOW TO UTILISE GOOGLE PLACES AND LOCAL SEARCH
  • HOW ONLINE CITATIONS BENEFIT GOOGLE LOCAL LISTINGS
  •  UTILISING GOOGLE ADVANCED SEARCH OPERATORS TO FIND POTENTIAL LINK PARTNERS
  • REMOVING UNWANTED CONTENT FROM THE GOOGLE INDEX

Off-Page Optimisation Techniques

  • WHAT ARE BACKLINKS?
  • WHY BACKLINKS ARE IMPORTANT?
  •  HOW TO GET BACKLINKS?
  •  DIFFERENCE BETWEEN DO-FOLLOW AND NO-FOLLOW BACKLINKS
  •  WHAT IS GOOGLE PAGE RANK?
  •  HOW TO INCREASE PAGE RANK?
  •    SEARCH ENGINE SUBMISSIONS
  •   DIRECTORY SUBMISSIONS
  • ARTICLE WRITING AND SUBMISSIONS
  •  PRESS RELEASE WRITING AND SUBMISSIONS
  •  BLOG POSTING AND COMMENT WRITING
  •   CLASSIFIEDS POSTING
  •    FORUM POSTING
  • BUSINESS LISTING
  • SOCIAL BOOKMARKING
  • SOCIAL NETWORKING
  • RSS FEEDS